"It feels like I've dropped 10kg of weight from my mindset. The biggest change hasn't even been physical, it's mental. Stuck in destructive routines with no goals, bad eating habits, destroying relationships. I'd tried 2 trainers before - just got generic plans with no real support. Barely eating during the day, then binging at night. Poor sleep, zero consistency. This time was different. It became support and guidance to actually see and change the patterns holding me back. The breakthrough: I started asking 'What's the best thing I can do right now?' I've reconnected with the people I love, started feeling emotions again, built a much stronger sense of self."

"In the worst case, you don't like it and you stop. But this will always do more good than harm. I was training up to 6 times a week in the gym. No plan, inconsistent protein, self-critical mindset. We created a sustainable approach with clear focus. Started tracking nutrition consistently. Worked on mindset - reinforcing body positivity and separating "feeling big" from actual progress. I gained noticeable muscle and strength, especially glutes. But the most unexpected outcome? I fell in love with self-improvement and personal growth. Training became about building self-confidence, not just physical results."

"I used to think paying for a coach was weird, something I could figure out myself. I was wrong. 12-14 hour days - Computer Science, web development, building a startup. Meals irregular, skipping breakfast, fast food common. I was competing for Iceland's top startup honors and Europe's biggest competition. I needed a system that could survive the chaos. Coaching gave me the structure and accountability I needed. Built lean muscle while we won Universities' Idea Sprint, secured 3rd in Gulleggið, and earned our spot in Europe's largest competition with 3 nominations."

"I always bought all the healthy food, cut out candy and soda, and then quit after 3 days. Not anymore. I am preschool teacher, wife, mother of 2. I'd been with a therapist for 3 years. Avoided the gym entirely. Too scared to even go for a 2-minute walk outside alone. My routine: buy healthy food, feel motivated for 3 days… then quit. Severe anxiety. Stress level 8/10 every day. The journey had turning points. Signed up for CrossFit despite my anxiety. Setback: finished 1½ rounds when others did 3. But I went back. The big shift? I went to training after a funeral. Almost skipped, but showed up. New belief: 'I'm scared… but I show up anyway.'"

"I hated not being able to run without feeling like I was going to die. Now my endurance has improved dramatically. I was new to fitness with no structured nutrition. My diet was "legit trash". Sleep was 5-7 hours. Physically demanding job, already tired. Endurance was terrible. We focused on creating a foundation of discipline and structure. Progressive training. Step-by-step nutrition improvement - cutting back on junk, introducing protein. Hit 82.5kg on bench press. Noticeable fat loss and leaner look. Built the habit of consistently showing up. Just try it and give it a real chance."

"I feel so much better since I stopped snoozing the alarm. I wake up at the first alarm now and go straight to my workout. I was getting 4 hours of sleep - constantly hitting snooze. Irregular training, often skipping. Nutrition all over the place. Social anxiety and very low self-confidence. We started small. The biggest change? Replace snooze with action. Wake up at first alarm, go straight to workout. Simple nutrition. Built consistency identity: "I am a person who shows up." Went from constantly skipping to actually showing up. My anxiety is still there, but I don't let it stop me. Identity shifted from "lazy, no routine" to "I show up every day."